How to build an optimized website?
How to build an optimized website?
Keywords Research
Choose the right keywords and most of all choose the right keywords phrases. People search for keywords phrases. When they are visiting your website, they will search for these keywords phrases.
Target your most competitive and important keyword phrase with the homepage.
Build a clean website
Don’t overload the homepage with a lot information and colors. Design up to 3 or 4 sections per page. Use the homepage in order to show the concept, not the details.
Easy Navigation
Make it easy to navigate. Locate the most important buttons and hyperlinks in the upper part of the page. Use text based navigation. Don’t use images, flashs or Javascript.
Equable Design
Make sure all pages design in your website is identical. Keep equable design. Read about CSS for more information.
Header and Footer
Create header and footer. Header and footer keep the stable structure of the website and help the user to find the right button or links they are search for.
meaningful buttons
Create a meaningful buttons and links in your navigation bar. Make keywords to buttons.
Internal pages
Use the footer, header and navigation bar to link to your home page from every page of your site. Include your home page’s primary keyword phrase in the text links pointing at it.
Good titles
Use your keywords in your window title. Make short titles. Place the most important keyword phrase at the beginning of the page title. Do not put your site title on every page of your site unless you are really trying to brand that name. However, if you do that place the site name at the end of the pages.
Good Headers
Fit your headers (H1) to the titles. Every page in your website should deal with a different issue and the headers should represent it. Make sure the headers are shorts and condensed (not more than 7 words).
Sub-Headers
Use sub-headers (H2). Divide your text to paragraphs and bind groups of paragraphs under sub-headers. Same as the headers, use your keywords in the sub-headers. This improves usability and helps define what the page is about to search engines without making the page look like it was wrote for a search engine.
Readable text
Keep on simple and readable text. Use bulleted lists and bolding to make content easier to read.
Sitemap
Create a sitemap page which includes links to all of your websites pages. In addition, A sitemap helps search engines spider to crawl through your site.
Site Analysis
Site Analysis is simply what will summerize all I’ve just explained in this post. It will surely make your SEO life alot easier.
I personally will suggest you Google Analytics and Exactfactor’s (I attached a link).
Good luck!
Idan Factor, SEO expert
ExactFactor - SEO services