Wednesday, June 30, 2010

SEO tools

Do you like the term “search engine optimization”?

Whenever people ask me what I do in life I otveayu that “Internet marketing” rather than search engine optimization. 99 percent of the population, including many of the technically literate Internet users have no idea what SEO tools. Some people know transcript – search engine optimization, but in our industry so much incomprehensible that many who have heard about it, have a negative impression.

The last few years SEO industry has grown rapidly, and in the same way as any sphere of activity, has attracted a variety of merchants and scam artists who promote products and services of low quality to make a quick profit. Unlike most industries, outsiders seem unable to see the forest for the trees and a dysfunctional minority casts a shadow on our entire industry.

I think that the term “search engine optimization” is something of a defeat at the case. Many people think that it is – a euphemism for spam, but most people have never heard of it. What then we have a chance of success? I use the term “consultant on internet marketing,” which tells people that I provide consulting services on marketing on the Internet. No explanation is no longer required.

Just yesterday, the company TechCrunch, which usually had a fairly positive opinion about search engine optimization, and even ordered the service to the Pronet, an article describing the site, which, in their view, was “purely site SEO”, because he had little original content, and he was not a high-quality resource in the network. Was the site really good or bad – it does not matter a fact that they used the term “SEO” in a negative sense.

At Glam also has many pure “SEO sites, such as free-beauty-tips.com, celebrity-hairstyles.org and others. These sites generate a tremendous amount of traffic from search engine queries and give Comscore simply amazing stats, but absolutely do not have, as far as I can tell, no original content.

Why low-quality site automatically becomes a “site SEO”? Millions of people, producing a large number of sites of low quality, they know nothing about SEO tools.

For me the first rule of natural SEO – you do not have to waste time trying to move low-quality sites. If your site does not have any value, much better to put forces in the redesign of the site that visitors could get a good user experience than trying to throw some money in the optimization in the hope of getting a good rank. Some sites with low values have a high place, because they have a history, but if you run minimis site today, do not expect the traffic from Google.

Maybe we should try to actively fight against public opinion and still provide search engine optimization in a positive light, but with so many misunderstandings, I feel that it will advance a lost battle. Just look at the number of people who still pay money to have their sites added to 500,000 search engines, and it becomes clear that simply educating people is not enough.

What do you think? We must protect the term “search engine optimization” and try to convince the public or leave it alone and become instead “the consultants on internet marketing?

Posted by Idan in 11:42:37 | Permalink | No Comments »

Monday, July 28, 2008

Couple of things about incoming links

Couple of things about incoming links

Offpage SEO is done on the internet. The tactics can include link building, directories submissions and forums partcipating. Off-page optimization has two major advantages. First of all, you don’t need to be a webmaster to optimize your website off-page. Secondly, Off-page optimization eventually is what really matters for Google. Off-page optimization usually regarding to incoming links optimization. Incoming links means links coming from other web sites to a your web site. Put your efforts, time and budget to get as many incoming links to your website as possible.

The number of incoming links is an indication of the popularity or importance of that website. incoming links are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. Google encounters difficulties when trying to scan flash or Javascript websites. If you have a website that is completely developed using “Flash” or Javascript you can outrank it to the first page using off-site optimization.

Tips and notes

Mix your incoming links content. Do not get link that point only to your main page.
Let other sites pointing all over your site.
Don’t get a link from a web page that contains hundreds of links. This will only dilute the effectiveness of your link popularity.
Get incoming links from sites that have high page rank (Google method to measure incoming links).
Get links from relevant pages.
Avoid backlinks that are redirected by Flash, as most search engines ignore Flash links.
Links that are part of the content will have more weight. Try to get a links between sentences.
Get links that have your keyworda/ terms as anchor text (Anchor text is the text highlight the link).
Try to locate your link in the top of the page. Links appearing more early in the HTML code are valued better.
Links that are located on the header will be valued more than links on the footer.
Change your anchor text from time to time.
Try to include your keywords but vary the text to be different.
Do not concentrate on one particular source: Blogs, Directories, forums, social networking. Build a healthy mix or incoming links.
You will receive better ranking if you have backlinks from well trusted large websites.
Most domains ending with .edu and .gov are well trusted by search engines.
See who links to your competitors and try and get a link as well.

Here you can watch a nice video regarding to off-site optimization and also a on-page optimization. recommended.

alt : http://www.youtube.com/v/cG0AwgJ08x4&hl=en&fs=1&rel=0&color1=0x3a3a3a&color2=0×999999&border=1 Idan Factor, SEO expert
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Posted by Idan in 16:06:11 | Permalink | No Comments »

Tuesday, July 22, 2008

How to build an optimized website?

How to build an optimized website?

When you are planning your website the first rule is to design a website which target to human eyes. Don’t think directly about the search engines. Most of the time the search engines know when someone is trying to fool them. When they catch you, they penalize its website. Believe me, you don’t want that. However it’s very important to understand the parameters that search engines are are tend to analyze.

Keywords Research

Choose the right keywords and most of all choose the right keywords phrases. People search for keywords phrases. When they are visiting your website, they will search for these keywords phrases.
Target your most competitive and important keyword phrase with the homepage.

Build a clean website

Don’t overload the homepage with a lot information and colors. Design up to 3 or 4 sections per page. Use the homepage in order to show the concept, not the details.

Easy Navigation

Make it easy to navigate. Locate the most important buttons and hyperlinks in the upper part of the page. Use text based navigation. Don’t use images, flashs or Javascript.

Equable Design

Make sure all pages design in your website is identical. Keep equable design. Read about CSS for more information.

Header and Footer

Create header and footer. Header and footer keep the stable structure of the website and help the user to find the right button or links they are search for.

meaningful buttons

Create a meaningful buttons and links in your navigation bar. Make keywords to buttons.

Internal pages

Use the footer, header and navigation bar to link to your home page from every page of your site. Include your home page’s primary keyword phrase in the text links pointing at it.

Good titles

Use your keywords in your window title. Make short titles. Place the most important keyword phrase at the beginning of the page title. Do not put your site title on every page of your site unless you are really trying to brand that name. However, if you do that place the site name at the end of the pages.

Good Headers

Fit your headers (H1) to the titles. Every page in your website should deal with a different issue and the headers should represent it. Make sure the headers are shorts and condensed (not more than 7 words).

Sub-Headers

Use sub-headers (H2). Divide your text to paragraphs and bind groups of paragraphs under sub-headers. Same as the headers, use your keywords in the sub-headers. This improves usability and helps define what the page is about to search engines without making the page look like it was wrote for a search engine.

Readable text

Keep on simple and readable text. Use bulleted lists and bolding to make content easier to read.

Sitemap

Create a sitemap page which includes links to all of your websites pages. In addition, A sitemap helps search engines spider to crawl through your site.

Site Analysis

Site Analysis is simply what will summerize all I’ve just explained in this post. It will surely make your SEO life alot easier.
I personally will suggest you Google Analytics and Exactfactor’s (I attached  a link).

Good luck!

Idan Factor, SEO expert

ExactFactor – SEO services

Posted by Idan in 15:18:40 | Permalink | No Comments »

What is SEO and do I need it?

What is SEO and do I need it?

SEO include all the efforts that experts do in order to increase the website traffic that come from search engines.
Optimizing a website for search engines such regarding to differents elements.
Click here to see the major SEO factors.

In general, Effective search engine optimizing is a combination of design, user friendliness, content and most of all Votes – how many respected websites recommended your website.

SEO is a necessary part for anyone who trying to make money or attract attention online. Let’s assume that websites owners invested money in all of the more conventional advertising methods, and even placed banner ads or other paid ads online – Why do they need to spend more time and money to achieve a high ranking in the search engines? The majority of web traffic is driven by the major commercial search engines: Google, Yahoo!, MSN.

When you search for a term, most search engines display organic results and sponsored results, such as paid ads. Organic results are results which the search engine sort them by relevance. It’s mean that the first result should matchs most for the search term you had entered. According to various studies, most people tend to trust organic results than paid ads and sponsored results and more likely to click on organic search results. There is a catch, though: People have to see you in the results to click on you.

A good position in the search engines can’t be bought in the same way as a banner ad or a sponsored listing. Researchs have shown that most search engine users don’t click past the first three pages of search results; many don’t even click past the first page if they find what they’re looking for. If you website isn’t listed in the first three pages of the search engine, it doesn’t matter how many search engines you’ve submit to.

You may be thinking that a search engine should be able to give you a good place in its results without you having to do anything special to your website. Indeed Search engines are constantly working on their technology to make sure they deliver the most relevant results, but there will always be a limit to how well they can operate.

If owners prefer not to optimize their websites, but their competitors do it’s mean they will lost a lot of traffic. Search engine optimization can serve a number of different purposes: Generate sales, both online and offline: generate leads, convince visitors to take the actions you desire, such as signing up for your newsletter, downloading white papers from your site, registering for a seminar, and branding your website and your company.

good SEO will bring websites visitors which actually looking for what you are offering.
The way you have set up your site may end up hiding your site too deep in the search results, where hardly anybody looks.

A good SEO can help you target the right keywords and make sure users actually see you – and that the ones that see you really are looking for what you have to offer. Traffic from search engines can increase the organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other form of marketing. Given this, investing in SEO, whether through spending money to have a professional do it, or spending time doing it yourself, can provide an exceptional rate of return.

Idan Factor, SEO Expert

ExactFactor- SEO Services

More SEO services

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Posted by Idan in 15:08:46 | Permalink | No Comments »